When a product catalog gets to a certain size, small changes can have large consequences in unforeseen areas. Our client, a retailer of mobile phone spare parts, had grown their product catalog to over 10,000 products and had a number of ongoing issues:
- Price updates for individual products needed to be mirrored across sister products, which was prone to human error
- Updates to product attributes were not generally being mirrored in the meta data that generates good search engine and social media sharing snippets
- Correcting catalog wide issues was a time consuming and error prone task
- Correcting these issues automatically at database or page template level was not viable
Prestanda developed a series of software modules to take on the various aspects of the problem individually using the clients' platform API, and then packaged those up into a standalone product which automatically takes care of ensuring that the entire product catalog is in good order in real-time. The client can now be sure that what a customer sees in a search engine result, or a social media post, or from one sister product to another, will be accurate. This decrease in consumer confusion levels helped to feed a 20% increase in conversion rate.